Infographic: Your Field Guide for Customer Intent Data.

Infographic: Your Field Guide for Customer Intent Data.

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ZoomInfo, the global leader what is zoominfo intent go-to-market GTM intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals.

ZoomInfo gathers intent data from a variety of sources, including proprietary data from its subsidiary Datanyze. By overlaying intent signals onto their market-leading B2B content database, ZoomInfo brings go-to-market intelligence to the next level and makes it actionable. Intent data alone can show a sales rep which companies are exhibiting the right search behavior.

Since intent data entered the market, sales and marketing professionals have struggled with the large amount of noise in these products, which often surface what is zoominfo intent of companies consuming content in certain areas.

ZoomInfo Intent is designed to focus users on the most active companies in the areas they care about while reducing the noise. ZoomInfo What is zoominfo intent seamlessly integrates with ZoomInfo Workflows, allowing sales and marketing /4119.txt to automatically take and set actions on companies or targets, triggered by particular intent signals.

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What is zoominfo intent



  ZoomInfo combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, degree view of customers, prospects, and opportunities. Intent and email bounce data is another additional add on. Lots of acquisitions they are still working through. Read this authenticated. Suffice to say, intent leads can be pretty fucking cold from ZoomInfo. You want to use a “cast a wide net” approach to get them further down the funnel. I would say about % of what you get is actually what you want, then based on your own click throughs you should expect that conversation, perhaps higher. 2. Dec 10,  · With the help of Capterra, learn about ZoomInfo, its features, pricing information, popular comparisons to other Buyer Intent products and more. Still not sure about ZoomInfo? Check out alternatives and read real reviews from real users.    


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